Nowadays, consumers are more aware of the consequences of their purchasing decisions. A report from IBM showed that six out of ten consumers are willing to adopt environmentally-friendly shopping habits. Some emphasize the significance of sustainability who are also willing to pay a premium on sustainable and environmentally responsible brands.
These consumer attitudes towards environmental sustainability drive brand choices and push many enterprises to adopt more sustainable business practices. Companies have delved deeper into many ways to address this rising trend, including environmentally-friendly wrapping like paper food packaging.
Sustainable packing uses the materials from renewable or recycled source, and use the clean production technology for manufacturing. Some examples of sustainable packaging include kraft paper bags and paper food containers. Green packaging is beneficial, safe, and healthy for consumers.
One sustainable packaging idea is minimalist packaging which uses one or two types of materials. Minimalist packaging also does not contain distracting graphic design. In its simplicity, minimalist packaging allows a brand to instantly convey compelling brand messages to its customers. Green minimalist packaging usually uses kraft papers, especially in food and beverage products. Packaging made from kraft paper is renewable and biodegradable.
Another sustainable packaging idea is returnable packaging which benefits both the customers and enterprises. It is a traditional business practice of reusing product packaging, which allows customers to return container bottles and other forms of packaging. Some companies even give incentives to their customers when returning containers and packages.
Plantable packaging is another sustainable packaging idea that businesses can consider. Continuous developments in today’s technology also allow companies to offer new capabilities that have never been seen before. Innovations such as plantable packaging include seeds inside them, which decomposes and exposes them in the soil when buried. It enables the company to deliver zero-waste products and empowers customers to carry out green practices.