If you’ve been in the coffee business long enough, you know just how much packaging matters. I’ve worked with plenty of startups and scaling brands who learned the hard way that packaging can either make or break your product on the shelf or in the post.
Over the years, I’ve looked at everything from stock bags to custom-printed solutions, trying to figure out what actually delivers. I narrowed it down to suppliers who offer flexibility, sustainability, consistent quality, and industry-specific know-how. And after researching what’s out there in Australia, one name kept coming up over and over again.
The Packaging People.
They’ve been around for more than 18 years, and their roots are in the coffee world. That alone tells me they get it. But beyond their history, their offerings are stacked, and their reputation in the roasting community is solid. In this article, I’ll walk you through exactly why I recommend them and how their services might be the edge you’ve been looking for.
Let’s dive in.
Customisation Without the Headaches
Here’s what usually happens when you try to get your own packaging made: long lead times, high minimums, limited material options, and disappointing print quality. Sound familiar?
The Packaging People has worked hard to eliminate those pain points. Whether you’re a small-batch roaster or pushing out pallets each week, they’ve got options that make sense. Their custom-printed offerings span everything from flat pouches and box bottom bags to takeaway cups and mailing boxes.
They support full-colour printing, and their CMYK and gravure printing setups handle difficult surfaces without issues. That means your matte pouch with a detailed logo actually shows up crisp and clean, not washed out or uneven. They also offer labels, stickers, and stamps for seasonal runs or limited editions.
If you need fast, low-commitment solutions, they’ve got plain and pre-printed bags in stock and ready to ship. I’m talking about their full lineup of packaging bags coffee, which includes gusset bags, stand-up pouches, and quad seal formats. These come in foil-lined and eco-friendly versions, with or without zippers and degassing valves.
You’re not stuck waiting months for something that only kind of works. You can get moving now.
Built Specifically for Coffee
A lot of packaging companies claim to serve “all industries,” but coffee packaging has its own set of rules. It’s not just about how it looks. You need something that protects freshness, handles pressure from degassing beans, and still looks clean after storage and transit.
That’s why it makes a difference that The Packaging People started as Coffee Bag Pty Ltd. They were actually the first to introduce sustainable coffee packaging in Australia. Their bags are designed with function in mind, valves, zip locks, and laminate options that do their job.
They even offer drip coffee bags and food-grade drums with pourers and one-way valves, which are rare to find with local suppliers. That kind of niche offering tells me they’re paying attention to what roasters actually need.
Sustainability That Doesn’t Slow You Down
Let’s be honest. Eco-packaging sounds great on paper until you run into supply issues, poor barrier protection, or printing limitations.
The Packaging People figured this out early. They’ve got recyclable, compostable, and biodegradable options in all the formats you’d expect. The best part? These aren’t special-order, one-off products. Many are in stock, and their turnaround times for custom orders are actually reasonable.
You’re not stuck compromising quality to meet environmental goals. You can have both.
Ideal for Scaling Brands
One thing I like about them is how they cater to brands in different growth stages.
If you’re just getting started, their low MOQs and stocked options make it easy to test designs or launch with a small batch. If you’re growing fast, their global shipping, repeat order systems, and consistent inventory help you avoid chaos.
They’ve worked with over 10,000 businesses, and it shows. Their service team understands things like brand alignment, packaging logistics, and market timing. You’re not just getting bags. You’re getting a system that helps you run smoother.
A Smart Move for Australian Roasters
There are plenty of companies offering custom coffee packaging. But from what I’ve seen, few have the depth of product range, industry experience, and consistent reliability that The Packaging People offers.
They’ve earned the trust of local roasters for a reason. They make packaging easy, and they do it without cutting corners.
If you’re serious about growing your coffee brand in Australia, this is one supplier I’d feel confident pointing you toward. Whether you need speed, customisation, or support on sustainability, they’ve already built the system.
